Practical automation for an underserved market
Growing manufacturers and distributors often need more than standalone equipment—but less than a large, complex integration project. Nextova closes that gap with focused automation, controls, and implementation support built around a measurable operational need.
Why Nextova exists
Nextova evolved from JSR Reps, an industrial manufacturers’ representative agency founded by Joe Ratterman. A conversation at WestPack 2024 with a Southern California honey distributor led to an automated weighing and batch-control project—and revealed a broader need for practical solutions to smaller, highly specific production problems. In 2025, JSR Reps became Nextova and focused fully on industrial automation, controls, and integration.
How Nextova works
We begin with the operation—not a predetermined piece of equipment. Every project starts by defining the process, constraint, interfaces, and outcome that would make automation worthwhile.
- Assess the process and develop a clear scope
- Select equipment and coordinate technology partners
- Define controls, HMI, SCADA, ERP, and data interfaces
- Plan installation, testing, commissioning, and operator handoff
Qualified manufacturers, programmers, riggers, electricians, and field specialists are engaged as required, keeping each project focused on the actual operational need.
Meet the founder
Joe Ratterman
Founder & Principal
Joe has worked in industrial sales since 2012 across electrical products, manufacturing accounts, capital equipment, automation discovery, and field implementation. He founded Nextova to help customers define the right problem, assemble the right equipment and technical resources, and stay supported through implementation.
Built to grow with the work
Customers currently work directly with Joe and Nextova’s network of technology and field partners. As Nextova expands its in-house capabilities, the direction remains the same: right-sized automation, clear expectations, and measurable operational value.